The Altering Role of Area Television Sporting activities Broadcasting

If there is been a single immutable rule throughout American tv history, it has been local news. Just about from the moment the station very first signed on air, they commenced carrying local news wherever sports usually performed An important role. A lack of regular programming resources in these early years led numerous stations to turn to athletics to fill their broadcasting schedules. Ny's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an expert baseball match ("NBC Background", 2003). When establishing area newscasts to fit their audience, these stations generally involved sporting activities and weather. For instance, in 1961 WKMG started out its 1st entire-time information Section in Orlando. Newscasts include things like Frank Vaught's sporting activities experiences ("The history of," 2003).

Sporting activities have held a dominant position in local news broadcasting for several years, but recent industry trends have called into question this position. Segmented audiences, changing demographics, and declining information profitability have compelled the station to reexamine its regional athletics section. “Sports activities is amongst the final areas of Television set where by persons do points the best way they often have,” states tv govt Elliott Wiser. “(Nowadays) a fresh method is needed” (Deggans, 2000).

Difficulty for Nearby Television set Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Undertaking for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Affiliation(“Altering channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood Television set Athletics

None of this is Excellent news for your community television sporting activities sector, which can be increasingly underneath scrutiny from station execs. Regardless of its common presence in just neighborhood newscasts, sporting activities have extended been thought of a "tuning" issue. According to a survey via the Radio and Television Information Administrators Foundation, only 31% of viewers claimed they were 'quite fascinated' in sports activities and 32% ended up 'somewhat intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest inside the temperature. "Sports are really polarizing." reported television news guide Brent Magid. “The bulk can accept, leave, or despise” (Greppi, 2002).

Scientific tests have revealed that Girls are considerably much less enthusiastic about sporting activities than men (Gantz and Wenner, 1991; Perse, 1992), and lots of stations have acted accordingly. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. As outlined by station information director Jim Church, "Telling a Tale when no one is listening just isn't a superb utilization of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have lessened their allotted time. According to the day on the 7 days (weekends have far more athletics time), athletics segments have customarily been given between a few and 5 minutes of area information protection. Given that range is all the way down to a couple of moment. In 2002, Pittsburgh's KDKA Minimize enough time for athletics by just 3 as well as a fifty percent minutes for three hours of stories. Many others during the field have executed new techniques, for instance athletics stories that concentrate much more on people than scores or cater to the broader news audience. "What we are seeking to do now's deal with sports as information," claims KDKA news director Al Blinke. “We wish to do a thing outside of sports activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Changes in community sports activities might be a mirrored image in the tremendous upheaval occurring all through broadcast information. In the event the sports sector is no more Secure, How about other news features? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] model.”

On a 스포츠중계 far more quick amount, adjustments while in the nearby athletics sector straight have an affect on A huge number of aspiring sportscasters. Stations that are minimizing their determination to sports activities are lowering their athletics workforce levels, which impacts The task sector. Yet another information director said, "[Sports activities on newscasts] is dying." “We went from two whole-time sportsmen to at least one complete-time, just one in charge of the news 3 times each week, and it was a battle to remain there.”

Similarly vital, modifications in the best way sporting activities are presented are forcing sports broadcasters to understand new procedures. Now not can sportscasters concentrate on scoring. They've to generate the presentation additional partaking for normal fans. This really is also crucial for journalism educational institutions across the nation, which should doc what stations want during the sporting activities sector and update their schooling curricula.

Will these changes function or persist? Sports journalist Chuck Finder (2002) commented within the modify in KDKA, “Allow’s reserve ultimate judgment right until September, in the event the Steelers, college or university, and highschool soccer seasons start off in earnest. Then the station might be . There may be an mistake in clock management.”

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